Sustainability is a fundamental reason for us being in business and we are determined to make conscious decisions to minimise our impact on the planet.

Our products and production is 100 percent vegan safe, meaning no animal products or by-products, whatsoever. We never test on animals and choose not to work with retailers who do.

Our products do not contain beeswax. Beeswax is commonly used in balms, lipstick and other cosmetic products, but it is little known that beeswax is vital for the survival of the bee colonies. Bees make beeswax as a secondary food source and it is used to home young bees. Bees must fly the equivalent of six times around the earth to gather enough pollen to create a single pound of beeswax. Taking the bees comb wax is taking their home. This is why PETA will not certify a product ‘Cruelty Free’ that uses beeswax. Humans need bees to pollinate the majority of our food crops, and it is unnecessary to exploit and harm bees by taking their wax to make products when there are such great, sustainable, vegan alternatives, like Candelilla which we use in our remedy balms. Beeswax is not only unsustainable, it’s also not hydrating and actually reduces moisture in skin.

All our products are filler-free. No additives, sweeteners, flavours or thickening agents. In particular, we have excluded protein powders, specifically whey, from our wellness powders. Whey is a cheap waste by-product in the dairy industry. It contains the allergen Lactose and is low in vitamins and minerals. Pea and rice protein is often used as a vegan alternative, but it too is just a cheap bulking agent. Our wellness powders are highly concentrated pure nutrient-rich superfoods and therapeutic herbs only. So you get nothing but straight up organic goodness in every serve.

We’re passionate about doing better for the health of planet earth. For the sake of generations to come, we need to protect vulnerable animals at sea and on land who come in contact with the pervasive waste stream associated with modern day living and mass consumption. As a small company making short-life-span products that are typically packaged with plastic, it was essential to become zero-waste, and initiate a circular economy.

PLASTIC PROBLEMS

The main problem with plastic comes down to the way it is produced, disposed of and then how (and if) it’s recycled. Globally, approximately 300 million tonnes of plastic waste is produced annually with the recycling rate being less than 9 percent. Approximately 8 million tonnes of plastic waste end up in the ocean annually as a result of poor disposal. It is responsible for killing and injuring massive amounts of wildlife at epidemic levels. It also breaks down into microplastics that are fast becoming impossible to remove.

Plastic also has a huge carbon footprint. On average, 6kg of CO2 is produced for every 1kg of plastic manufactured, and it is manufactured using large amounts of fossil fuels. Primarily oil and water.

AN OLD-FASHIONED SOLUTION

We are a zero waste brand. Our packaging is 100 percent recycled glass, aluminium and paper and they are infinitely recyclable as kitchen or office storage, gifting, gardening or cooking. We use amber jars to reduce UV degradation for our wellness supplements which also allow us to not need preservatives of any kind. We use fully biodegradable Kraft paper cartons which can go into your home compost and Forest
Stewardship Council (FSC 100%) paper labels without plastic laminates. We work with the suppliers of our raw materials who deliver bulk ingredients in paper bags and boxes. We also return cartons and pallets from our jar manufacturer and we shred any unreturnable cardboard packaging that we receive from our suppliers to use as padding for your order. We ship your orders in natural 100% recycled cardboard boxes or compostable satchels made from plant-based materials.

A cocktail of chemicals are used in the production of everyday plastics. These leach toxins and pollutants into our bodies and become what’s known as Endocrine Disrupting Chemicals (EDCs). The leaching process occurs often whilst you’re still consuming the contents within the packaging as it degrades. There’s no legally required tests that assess the toxicity of packaging once it has left the factory. One class of hazardous chemicals commonly used in soft plastics are Phthalates. Phthalates make plastic packaging more flexible, think: everyday toothpaste tubes, shampoo and moisturiser bottles etc. Phthalates are highly toxic to reproduction and young children. They may damage fertility and can harm the unborn child as well as cause health issues for immune-compromised people due to their inability to eliminate it efficiently. Researchers have also linked Phthalates to asthma, breast cancer and obesity.

We believe what you put on your body is just as important as what you put inside it, which is why we use only the purest, nutrient-dense food-grade organic and natural ingredients. Our formulas are free from genetically modified ingredients (GMO), sulphates, parabens, synthetic fragrances, sweeteners and colours, glycols, silicones, PEGs, preservatives, palm oil, gluten and phthalates. Our formulas are literally good enough to eat. It’s what inspired our origin, and our name.

We are passionate about working with Certified Organic growers and suppliers due to the higher nutrient levels and therapeutic nature of organic ingredients, and the means by
which they are grown: no chemical fertilisers, herbicides or pesticides.

All our packaged products are pure, water-free concentrates and last a lot longer as a little goes a long way. The average toothpaste, deodorant and most personal care or cosmetic product is diluted with up to 80 percent water. For conditioners, it’s around 90 percent. We believe in producing products that don’t waste a precious resource when often you can simply add it at the sink. For us, it seemed incredibly unsustainable and also unfair to the consumer to sell and ship products that are mostly water. The other downfall of water in products is that it provides the perfect breeding ground for harmful bacteria, which is why so many products with water contain nasty preservatives and can sit on a shelf for years without going off.

We've commenced growing key ingredients onsite, and collaborate with local growers and suppliers of organic and native Indigenous ingredients, to allow us to reduce the ‘food miles’ and overall carbon footprint of our business. We use native bush foods, essential oils and plant extracts that are far less water intensive than foreign plans. Most of our ingredients are water fed, wild crafted and not artificially irrigated as they are suited to the harsh local climate and seasonal variabilities. Our overall aim is to move towards a regenerative grown supply chain of ingredients growing all of our key ingredients on site, producing our own herbal extracts and distilling our own essential oils.