For every 5 tubes of toothpaste you buy, we donate 1 to someone experiencing hardship. That means every time you care for your family’s smiles, you’re also helping another family feel cared for too. It’s our way of spreading smiles, kindness, and support—one tube at a time.

Through partnerships with grassroots organisations such as local homelessness shelters, domestic violence services and community groups, we’ll provide toothpaste and toothbrushes to those who need them.

Paste with Purpose is about giving everyone the chance to put their best smile forward.